Tribe Kombucha was developed as a packaging system for a kombucha brand aiming to make the category feel more approachable and socially engaging. Existing products often leaned heavily into wellness or artisanal cues, creating a visual landscape that felt either overly functional or difficult to navigate. The project shifted toward a more expressive and flavour-forward approach, building a flexible visual system that balances bold typography, playful elements, and strong shelf recognition across variants.

Credits: All work done under Therefore Design Pvt. Ltd. ©Therefore Design