Saadhna aur Sanskruti

SYSTEMS THINKING | RESEARCH | CAMPAIGN DESIGN

Saadhna aur Sanskruti explored new ways of engaging with Ujjain beyond its existing pilgrimage circuits. While the citys cultural and historical layers remain rich, many experiences often feel fragmented or observational in nature. The project focused on designing systems that encourage participation through storytelling, interactive touchpoints, and printed artefacts, reframing cultural discovery as something more immersive and lived-in.

Saadhna aur Sanskruti

SYSTEMS THINKING | RESEARCH | CAMPAIGN DESIGN

Saadhna aur Sanskruti explored new ways of engaging with Ujjain beyond its existing pilgrimage circuits. While the citys cultural and historical layers remain rich, many experiences often feel fragmented or observational in nature. The project focused on designing systems that encourage participation through storytelling, interactive touchpoints, and printed artefacts, reframing cultural discovery as something more immersive and lived-in.

Saadhna aur Sanskruti

SYSTEMS THINKING | RESEARCH | CAMPAIGN DESIGN

Saadhna aur Sanskruti explored new ways of engaging with Ujjain beyond its existing pilgrimage circuits. While the citys cultural and historical layers remain rich, many experiences often feel fragmented or observational in nature. The project focused on designing systems that encourage participation through storytelling, interactive touchpoints, and printed artefacts, reframing cultural discovery as something more immersive and lived-in.