A cultural systems project exploring new ways of engaging with Ujjain beyond pilgrimage through interactive experiences, storytelling, and printed artefacts.
A cultural systems project exploring new ways of engaging with Ujjain beyond pilgrimage through interactive experiences, storytelling, and printed artefacts.
A cultural systems project exploring new ways of engaging with Ujjain beyond pilgrimage through interactive experiences, storytelling, and printed artefacts.
The Gap
The Gap
The Gap
While Ujjain’s identity is deeply tied to spirituality, many of its cultural and historical layers remain fragmented and difficult to engage with in a contemporary way. Existing experiences often prioritised information over interaction, making cultural exploration feel passive rather than participatory.
Ujjain is one of India’s most spiritually significant cities, drawing millions of pilgrims each year. While its religious identity is deeply ingrained and well-supported, the stories and spaces around its cultural heritage often remain fragmented or overlooked within the tourism experience. It currently lacks a system that helps people see the depth of the city.
Ujjain is one of India’s most spiritually significant cities, drawing millions of pilgrims each year. While its religious identity is deeply ingrained and well-supported, the stories and spaces around its cultural heritage often remain fragmented or overlooked within the tourism experience.
It currently lacks a system that helps people see the depth of the city.
The project shifted from simply promoting places to designing systems of engagement rooted in curiosity, movement, and play. The aim was to make cultural discovery feel more lived-in and emotionally memorable rather than instructional.
The project shifted from simply promoting places to designing systems of engagement rooted in curiosity, movement, and play. The aim was to make cultural discovery feel more lived-in and emotionally memorable rather than instructional.
The project shifted from simply promoting places to designing systems of engagement rooted in curiosity, movement, and play. The aim was to make cultural discovery feel more lived-in and emotionally memorable rather than instructional.
The resulting system extended across tactile activities, campaign touchpoints, collectible artefacts, and interactive experiences designed to encourage exploration through participation. A flexible visual language tied the system together while allowing each touchpoint to carry its own character.
The resulting system extended across tactile activities, campaign touchpoints, collectible artefacts, and interactive experiences designed to encourage exploration through participation. A flexible visual language tied the system together while allowing each touchpoint to carry its own character.
The resulting system extended across tactile activities, campaign touchpoints, collectible artefacts, and interactive experiences designed to encourage exploration through participation. A flexible visual language tied the system together while allowing each touchpoint to carry its own character.
The resulting system extended across tactile activities, campaign touchpoints, collectible artefacts, and interactive experiences designed to encourage exploration through participation. A flexible visual language tied the system together while allowing each touchpoint to carry its own character.
The resulting system extended across tactile activities, campaign touchpoints, collectible artefacts, and interactive experiences designed to encourage exploration through participation. A flexible visual language tied the system together while allowing each touchpoint to carry its own character.
The resulting system extended across tactile activities, campaign touchpoints, collectible artefacts, and interactive experiences designed to encourage exploration through participation. A flexible visual language tied the system together while allowing each touchpoint to carry its own character.
