
Saadhna aur Sanskruti
SYSTEMS THINKING | RESEARCH | CAMPAIGN DESIGN
Saadhna aur Sanskruti explored new ways of engaging with Ujjain beyond its existing pilgrimage circuits. While the city’s cultural and historical layers remain rich, many experiences often feel fragmented or observational in nature. The project focused on designing systems that encourage participation through storytelling, interactive touchpoints, and printed artefacts, reframing cultural discovery as something more immersive and lived-in.
Saadhna aur Sanskruti
SYSTEMS THINKING | RESEARCH | CAMPAIGN DESIGN
Saadhna aur Sanskruti explored new ways of engaging with Ujjain beyond its existing pilgrimage circuits. While the city’s cultural and historical layers remain rich, many experiences often feel fragmented or observational in nature. The project focused on designing systems that encourage participation through storytelling, interactive touchpoints, and printed artefacts, reframing cultural discovery as something more immersive and lived-in.
Saadhna aur Sanskruti
SYSTEMS THINKING | RESEARCH | CAMPAIGN DESIGN
Saadhna aur Sanskruti explored new ways of engaging with Ujjain beyond its existing pilgrimage circuits. While the city’s cultural and historical layers remain rich, many experiences often feel fragmented or observational in nature. The project focused on designing systems that encourage participation through storytelling, interactive touchpoints, and printed artefacts, reframing cultural discovery as something more immersive and lived-in.









